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~isPartOf:"Business organizations and collaborative web : practices, strategies and patterns"
~isPartOf:"Journal of internet commerce"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Business model"
~subject:"Relationship marketing"
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Search: subject_exact:"Customer integration"
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Business model
Relationship marketing
Customer integration
66
Kundenintegration
65
Beziehungsmarketing
33
Betriebliche Wertschöpfung
23
Brand management
23
Markenführung
23
Value creation
23
Lieferantenmanagement
22
Supplier relationship management
22
Social Web
21
Social web
21
Consumer behaviour
18
Konsumentenverhalten
18
Value co-creation
17
B-to-B-Marketing
15
Business-to-business marketing
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14
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13
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Marketingmanagement
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Customer value
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Dienstleistungsqualität
5
Kundenwert
5
Service quality
5
customer engagement
5
Co-creation
4
Corporate Social Responsibility
4
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4
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4
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Carlson, Jamie
2
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Drummond, Conor
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McGrath, Helen
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Nyadzayo, Munyaradzi W.
2
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2
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1
Ahmad, Bilal
1
Akhtar, Nadeem
1
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Anubha
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1
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1
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1
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1
Burmann, Christoph
1
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1
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1
Duong, Giang Huong
1
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1
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1
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1
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1
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1
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Business organizations and collaborative web : practices, strategies and patterns
Journal of internet commerce
The journal of brand management : an international journal
The journal of business & industrial marketing
Journal of business research : JBR
88
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of services marketing
30
Journal of service management
26
Journal of strategic marketing
22
International journal of hospitality management
20
The service industries journal
19
SpringerLink / Bücher
18
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Journal of the Academy of Marketing Science
14
Marketing intelligence & planning
14
Service business
14
The journal of product & brand management
14
Journal of service research
13
Handbook of research on customer engagement
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Services marketing quarterly
10
European journal of marketing
9
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of service theory and practice : JSTP
9
Business horizons
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Forum Dienstleistungsmanagement
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of service theory and practice
7
Marketing theory
7
Technological forecasting & social change : an international journal
7
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ECONIS (ZBW)
33
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
4
Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina
;
Martín Peña, María Luz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
Saved in:
5
Actor engagement : origin, evolution and trends
Barrera Rodríguez, Ana María
;
Duque Oliva, Edison Jair
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1479-1497
Persistent link: https://www.econbiz.de/10014314136
Saved in:
6
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
7
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
8
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
9
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
10
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
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