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~isPartOf:"China-focused cases : selected winners of the CEIBS global case contest"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Konsumgütermarketing"
~subject:"Retail trade"
~subject:"USA"
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China-focused cases : selected winners of the CEIBS global case contest
Journal of retailing and consumer services
Europäische Hochschulschriften / 5
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4
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Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
Saved in:
2
Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim
;
Toporowski, Waldemar
;
Dannewald, Till
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
Saved in:
3
Resale Price Maintenance (RPM) : the US and EU perspectives
Kucuk, S. Umit
;
Timmermans, Harry J. P.
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 537-544
Persistent link: https://www.econbiz.de/10009613730
Saved in:
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