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~isPartOf:"Consumer information systems and relationship management : design, implementation, and use"
~subject:"Relationship marketing"
~subject:"Sports economics"
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Relationship marketing
Sports economics
Betriebliches Informationssystem
1
Beziehungsmarketing
1
Business intelligence system
1
Customer data
1
Kundendaten
1
Nike <Firma>
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Sportartikelbranche
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Sporting goods industry
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Lin, Angela
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Scifleet, Paul
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Consumer information systems and relationship management : design, implementation, and use
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
Collection sports, cultures, sociétés
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Direct marketing
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Europäische Hochschulschriften / 5
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Journal of business strategy
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Journal of strategic marketing
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KIET occasional paper
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R & D management
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Sport in the global society
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Strategy & leadership : a publication of Strategic Leadership Forum
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The regulation of sport in the European Union
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
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