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~isPartOf:"Contemplating corporate marketing, identity and communication"
~isPartOf:"Journal of retailing and consumer services"
~person:"Grace, Anthony"
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Contemplating corporate marketing, identity and communication
Journal of retailing and consumer services
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Investigating the direct and indirect effects of corporate hypocrisy and perceived corporate reputation on consumers' attitudes toward the company
Arli, Denni
;
Grace, Anthony
;
Palmer, Janet
;
Pham, Cuong
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 139-145
Persistent link: https://www.econbiz.de/10011729736
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