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~isPartOf:"Contemporary issues in marketing : principles and practice"
~isPartOf:"Journal of business research : JBR"
~subject:"Corporate social responsibility"
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Contemporary issues in marketing : principles and practice
Journal of business research : JBR
Journal of macromarketing
7
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6
AMS review : official publication of the Academy of Marketing Science
5
Handbook of research on marketing and corporate social responsibility
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Corporate social responsibility in the digital age
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essentials
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Business and society review : journal of the W. Michael Hoffman Center for Business Ethics at Bentley University
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Cranfield on corporate sustainability
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Management-Reihe Corporate Social Responsibility
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Sustainable Marketing Management : Grundlagen und Cases
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Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Challenges for the trade of Central and Southeast Europe
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Christian ethics and corporate culture : a critical view on corporate responsibilities
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Corporate Social Responsibility : verantwortungsvolle Unternehmensführung in Theorie und Praxis
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Corporate social responsibility
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1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
2
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
3
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
He, Hongwei
;
Harris, Lloyd C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 176-182
Persistent link: https://www.econbiz.de/10012257552
Saved in:
4
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
5
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
6
Marketing ethics, green and sustainable marketing
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 185-218)
.
2019
Persistent link: https://www.econbiz.de/10012134045
Saved in:
7
A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo
;
Szymura-Tyc, Maja
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
Saved in:
8
Doing well while doing good? : an integrative review of marketing criticism and response
Stoeckl, Verena E.
;
Luedicke, Marius K.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2452-2463
Persistent link: https://www.econbiz.de/10011399500
Saved in:
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