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~isPartOf:"Creating and managing superior customer value"
~subject:"Pricing strategy"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Pricing strategy
B-to-B-Marketing
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Business-to-business marketing
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Customer value
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Beziehungsmarketing
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Competence
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Hinterhuber, Andreas
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Creating and managing superior customer value
Innovation in pricing : contemporary theories and best practices
10
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
4
Journal of revenue and pricing management
4
Manufacturing & service operations management : M & SOM
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Information systems research : ISR
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Innovatives Industriegütermarketing
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The Oxford handbook of pricing management
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The ROI of pricing : measuring the impact and making the business case
2
The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
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Asian journal of management cases : AJMC
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Enterprise & society : the international journal of business history
1
Handbook of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of bank marketing
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of procurement management
1
Journal of business-to-business marketing
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketingeffizienz - Kosten senken und Erlöse steigern
1
Retail supply chain management : quantitative models and empirical studies
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The journal of supply chain management : a global review of purchasing and supply
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Value delivery and value-based pricing in industrial markets
Hinterhuber, Andreas
- In:
Creating and managing superior customer value
,
(pp. 381-448)
.
2009
Persistent link: https://www.econbiz.de/10003826502
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