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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Europäische Hochschulschriften / 5"
~person:"Freiling, Jörg"
~subject:"Marketing"
~subject:"Product management"
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Marktorientierte Qualitätsplanung : Probleme des quality function deployment aus Marketing-Sicht
Engelhardt, Werner Hans
- In:
Die Betriebswirtschaft : DBW
57
(
1997
)
1
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pp. 7-19
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