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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Reavey, Brooke"
~subject:"Informationsverhalten"
~subject:"Sprache"
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Discussion paper series / IZA
International journal of advertising : the quarterly review of marketing communications
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The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
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