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~isPartOf:"Discussion papers / Stanford Institute for Economic Policy Research"
~isPartOf:"Journal of retailing and consumer services"
~person:"Chao, Chih-Wei"
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Discussion papers / Stanford Institute for Economic Policy Research
Journal of retailing and consumer services
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What loyal women (and men) want : the role of gender and loyalty program characteristics in driving store loyalty
Vilches-Montero, Sonia
;
Pandit, Ameet
;
Bravo-Olavarria, …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 64-70
Persistent link: https://www.econbiz.de/10011904321
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