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~isPartOf:"E-marketing ; Vol. 3"
~subject:"Learning method"
~type_genre:"Case study"
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E-marketing ; Vol. 3
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The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
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2012
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