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~isPartOf:"EIU special report"
~isPartOf:"IEEE transactions on engineering management : EM"
~isPartOf:"Journal of business research : JBR"
~person:"Chae, Heeju"
~person:"Jain, Geetika"
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EIU special report
IEEE transactions on engineering management : EM
Journal of business research : JBR
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Journal of electronic commerce in organizations : JECO
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Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
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Antecedents of Blockchain-Enabled E-commerce Platforms (BEEP) adoption by customers : a study of second-hand small and medium apparel retailers
Jain, Geetika
;
Kamble, Sachin S.
;
Ndubisi, Nelson Oly
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 576-588
Persistent link: https://www.econbiz.de/10013325646
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2
Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
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3
Hyper-personalization, co-creation, digital clienteling and transformation
Jain, Geetika
;
Paul, Justin
;
Śrīvāstava, Arcanā
- In:
Journal of business research : JBR
124
(
2021
),
pp. 12-23
Persistent link: https://www.econbiz.de/10012493870
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