//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of retailing"
~subject:"Kundenbindungsprogramm"
~subject:"Lieferantenmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbeziehungen"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
Lieferantenmanagement
Beziehungsmarketing
242
Relationship marketing
242
Consumer behaviour
121
Konsumentenverhalten
121
Einzelhandel
54
Retail trade
54
Customer satisfaction
49
Kundenzufriedenheit
49
Brand management
32
Dienstleistungsqualität
32
Markenführung
32
Service quality
32
Marketing management
29
Marketingmanagement
29
Brand image
24
Markenimage
24
Brand
19
Markenartikel
17
Online retailing
17
Online-Handel
17
Distribution channel
16
Vertriebsweg
16
Loyalty program
14
Salespeople
14
Verkaufspersonal
14
Confidence
13
E-commerce
13
Electronic Commerce
13
Vertrauen
13
Customer service
12
Kundenservice
12
Supplier relationship management
12
Beschwerdemanagement
11
Complaint management
11
Emotion
11
Customer experience
9
Internet marketing
9
Online-Marketing
9
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
2
Book section
2
Language
All
English
24
German
2
Author
All
Papenhoff, Heike
2
Rese, Mario
2
Wilke, Annika
2
Arnold, Todd J.
1
Babakus, Emin
1
Balaji, M. S.
1
Baldus, Brian
1
Bell, John E.
1
Bijmolt, Tammo H. A.
1
Bolton, Lisa E.
1
Brečić, Ružica
1
Brown, James R.
1
Calantone, Roger J.
1
Christodoulides, George
1
Coleman, Darren Andrew
1
Dant, Rajiv P.
1
De Chernatony, Leslie
1
Demoulin, Nathalie T. M.
1
Donnell, Lisa Victoria
1
Esmark, Carol L.
1
Evanschitzky, Heiner
1
Folse, Judith Anne Garretson
1
Fudurić, Morana
1
Gabel, Sebastian
1
Gilmore, Audrey
1
Godbole, Mousumi Bose
1
Gorton, Matthew
1
Grewal, Dhruv
1
Guhl, Daniel
1
Hibbard, Jonathan D.
1
Hoch, Stephen J.
1
Huchzermeier, Arnd
1
Hughes, Douglas E.
1
Hutchinson, Karise
1
Jha, Subhash
1
Keegan, Brendan James
1
Kim, Namwoon
1
Kim, Stephen K.
1
Krishnan, Shanker
1
Leahy, Rose
1
more ...
less ...
Published in...
All
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
European journal of marketing : EJM
Journal of retailing
Industrial marketing management : the international journal for industrial and high-tech firms
215
The journal of business & industrial marketing
109
Journal of business research : JBR
102
Journal of business-to-business marketing
39
Journal of the Academy of Marketing Science
37
Journal of retailing and consumer services
36
The journal of services marketing
27
Journal of marketing
23
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
23
Journal of strategic marketing
22
SpringerLink / Bücher
21
International journal of hospitality management
20
Gabler Edition Wissenschaft
18
The service industries journal
18
International journal of production economics
17
Springer eBook Collection / Business and Economics
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Service business
13
International journal of procurement management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of personal selling & sales management : JPSSM
11
Services marketing quarterly
11
Journal of service research : JSR
10
Jahrbuch der Absatz- und Verbrauchsforschung
9
Marketing intelligence & planning
9
Marketing letters : a journal of research in marketing
9
Neue betriebswirtschaftliche Forschung : Nbf
9
International journal of retail & distribution management
8
Journal of hospitality marketing & management
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of purchasing and supply management
8
Journal of travel and tourism marketing
8
Marketing theory
8
The international journal of bank marketing : IJBM
8
The international journal of logistics management
8
The international review of retail, distribution and consumer research
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing
7
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
3
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
4
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
5
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
6
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
7
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
8
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
9
Cross-Buying-Effekte in Multi-Partner-Bonusprogrammen
Rese, Mario
;
Papenhoff, Heike
;
Wilke, Annika
- In:
Effektives Customer Relationship Management : …
,
(pp. 307-319)
.
2017
Persistent link: https://www.econbiz.de/10011599210
Saved in:
10
Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->