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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of international marketing"
~subject:"Confidence"
~subject:"Konsumentenverhalten"
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Confidence
Konsumentenverhalten
Online retailing
179
Online-Handel
179
Consumer behaviour
144
International marketing
123
Internationales Marketing
123
E-commerce
85
Electronic Commerce
85
Internet marketing
55
Online-Marketing
55
Social Web
43
Social web
43
Beziehungsmarketing
34
Relationship marketing
34
Viral marketing
33
Virales Marketing
33
Brand management
29
Markenführung
29
Website
25
Vertrauen
22
Experiment
21
China
20
Marketing management
20
Marketingmanagement
20
Brand image
19
Globalisierung
19
Globalization
19
Markenimage
19
Firm performance
18
Multinationales Unternehmen
18
Transnational corporation
18
Unternehmenserfolg
18
Personalisierung
17
Personalization
17
Customer satisfaction
16
Export
16
Internet
16
Kundenzufriedenheit
16
Welt
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1
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Article
153
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153
Aufsatz in Zeitschrift
153
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English
153
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Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Nijssen, E. J.
3
Alden, Dana
2
Cheung, Christy M. K.
2
Coulter, Robin A.
2
Cyr, Dianne J.
2
Dolen, Willemijn M. van
2
Doong, Her-sen
2
Douglas, Susan P.
2
Guo, Xiaoling
2
Hua, Zhongsheng
2
Kumar, V.
2
Li, Hongxiu
2
Liao, Chechen
2
Lu, Yaobin
2
Magnusson, Peter
2
Papadopoulos, Nicolas G.
2
Shukla, Paurav
2
Steenkamp, Jan-Benedict E. M.
2
Strizhakova, Yuliya
2
Turel, Ofir
2
Verhagen, Tibert
2
Wang, Hui-chih
2
Westjohn, Stanford A.
2
Wu, Ji
2
Wu, Yi
2
Yu, Jie
2
Ahn, Tony
1
Al-Marzouq, Mohammad
1
Alamanos, Eleftherios
1
Alonso-Almeida, María del Mar
1
Altaras, Selin
1
Arnold, Mark J.
1
Arsal, Riza Ergun
1
Ashraf, Abdul R.
1
Asiati, Diah Isnaini
1
Auh, Seigyoung
1
Ba, Sulin
1
Baker, Elizabeth White
1
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Electronic commerce research and applications
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of international marketing
Journal of retailing and consumer services
355
Journal of business research : JBR
210
International journal of electronic marketing and retailing : IJEMR
100
Journal of internet commerce
89
Electronic commerce research
86
Asia Pacific journal of marketing and logistics
58
Information systems research : ISR
58
International journal of internet marketing and advertising : IJIMA
56
Journal of retailing
56
The international review of retail, distribution and consumer research
56
International journal of retail & distribution management
55
Cogent business & management
54
International marketing review
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of electronic commerce research : JECR
49
International journal of retail and distribution management
48
International journal of consumer studies
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Journal of international consumer marketing
46
International journal of e-business research : an official publication of the Information Resources Management Association
43
International journal of hospitality management
43
Journal of global marketing
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of electronic commerce : IJEC
42
International journal of business information systems : IJBIS
40
Psychology & marketing
40
Journal of management information systems : JMIS
37
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of fashion marketing and management
32
Marketing intelligence & planning
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of the Academy of Marketing Science
26
International journal of electronic business : IJEB
25
Technological forecasting & social change : an international journal
25
Journal of marketing
24
Journal of strategic marketing
23
Tourism management : research, policies, practice
23
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ECONIS (ZBW)
153
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153
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
4
Effect of linguistic disfluency on consumer satisfaction : evidence from an online knowledge payment platform
Zhang, Jin
;
Li, Xinrui
;
Zhang, Jilong
;
Wang, Liye
- In:
Information & management : the internat. journal of …
60
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013534499
Saved in:
5
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
6
Do women and men click differently? : mobile devices mitigate gender differences in online dating
Fink, Lior
;
Ilany-Tzur, Naama
;
Yam, Hadar
;
Sokhina, Svetlana
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303269
Saved in:
7
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
8
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
9
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
10
Design shopping as an experience : exploring the effect of the live-streaming shopping characteristics on consumers' participation intention and memorable experience
Gu, Yu
;
Cheng, Xusen
;
Shen, Jia
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014466174
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