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~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Beziehungsmarketing
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Electronic markets : the international journal on networked business
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Harvard business review : HBR
4
Journal of economics & management strategy : JEMS
4
Harvard-Business-Manager : das Wissen der Besten
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International journal of advertising : the quarterly review of marketing communications
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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ECONIS (ZBW)
4
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1
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
2
The upside of data privacy : delighting customers by implementing data privacy measures
Gimpel, Henner
;
Kleindienst, Dominikus
;
Nüske, Niclas
; …
- In:
Electronic markets : the international journal on …
28
(
2018
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012003982
Saved in:
3
Generating and exploiting customer insights from social media data
Wieneke, Alexander
;
Lehrer, Christiane
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 245-268
Persistent link: https://www.econbiz.de/10011666849
Saved in:
4
Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
Saved in:
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