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~isPartOf:"Entwicklungen des Investitionsgütermarketing"
~isPartOf:"Handbook of business-to-business marketing"
~subject:"Agency theory"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~subject:"Relationship marketing"
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Agency theory
Marketingtheorie
Pricing strategy
Relationship marketing
B-to-B-Marketing
42
Business-to-business marketing
42
Salespeople
6
Theorie
6
Theory
6
Verkaufspersonal
6
Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
3
Marketing management
3
Marketingmanagement
3
Anforderungsprofil
2
Deutschland
2
Germany
2
Marketing theory
2
Occupational profile
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Performance measurement
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Auction theory
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English
5
German
2
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Backhaus, Klaus
1
Banerjee, Ranjan
1
Beck, Joshua T.
1
Bergen, Mark
1
Cressman, George E.
1
Dutta, Shantanu
1
Kumar, V.
1
Meffert, Heribert
1
Mohr, Jakki
1
Palmatier, Robert W.
1
Ray, Sourav
1
Reinartz, Werner J.
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Sengupta, Sanjit
1
Slater, Stanley F.
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Venkatesan, Rajkumar
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Entwicklungen des Investitionsgütermarketing
Handbook of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
191
The journal of business & industrial marketing
93
Journal of business-to-business marketing
43
Journal of business research : JBR
40
SpringerLink / Bücher
17
Journal of marketing
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Innovation in pricing : contemporary theories and best practices
10
Journal of the Academy of Marketing Science
10
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft
7
International journal of procurement management
7
Journal of customer behaviour
6
Management decision : MD
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
The journal of services marketing
5
Cogent business & management
4
European journal of marketing
4
Europäische Hochschulschriften / 5
4
Gabler Research
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management : JPSSM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Journal of revenue and pricing management
4
The service industries journal
4
Asia Pacific journal of marketing and logistics
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Innovatives Industriegütermarketing
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of business market management : JBM
3
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
Toward a theory of technology marketing : review and suggestions for future research
Mohr, Jakki
;
Sengupta, Sanjit
;
Slater, Stanley F.
- In:
Handbook of business-to-business marketing
,
(pp. 563-581)
.
2012
Persistent link: https://www.econbiz.de/10009500118
Saved in:
2
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
3
Relationship marketing
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Handbook of business-to-business marketing
,
(pp. 293-310)
.
2012
Persistent link: https://www.econbiz.de/10009500163
Saved in:
4
Value-based pricing : a state-of-the-art review
Cressman, George E.
- In:
Handbook of business-to-business marketing
,
(pp. 246-274)
.
2012
Persistent link: https://www.econbiz.de/10009500167
Saved in:
5
Applications of agency theory in B2B marketing : review and future directions
Banerjee, Ranjan
;
Bergen, Mark
;
Dutta, Shantanu
;
Ray, Sourav
- In:
Handbook of business-to-business marketing
,
(pp. 41-53)
.
2012
Persistent link: https://www.econbiz.de/10009500232
Saved in:
6
Kundenorientierung und Kundenzufriedenheit im Investitionsgütermarketing : zwei Seiten einer Medaille?
Meffert, Heribert
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 69-115)
.
1998
Persistent link: https://www.econbiz.de/10001305478
Saved in:
7
Investitionsgütermarketing : Herkunft und Zukunft
Backhaus, Klaus
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 39-65)
.
1998
Persistent link: https://www.econbiz.de/10001305479
Saved in:
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