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~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"Journal of historical research in marketing"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Kraftfahrzeug"
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Brand management
Internet marketing
Kraftfahrzeug
Sportmarketing
115
Sports marketing
115
Professional sports
68
Profisport
68
Sports
62
Sport
61
Consumer behaviour
56
Konsumentenverhalten
56
Sport organization
43
Sportorganisation
43
Sport event
36
Sportveranstaltung
36
Football
32
Fußball
32
Markenführung
26
Sponsoring
18
Sponsorship
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Beziehungsmarketing
15
Relationship marketing
15
Athletes
14
Brand image
14
Markenimage
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Sportler
14
Social Web
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Social web
12
Sport policy
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Sportpolitik
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Sportökonomik
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Team
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Management
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Online-Marketing
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Organisation
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Personality psychology
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Persönlichkeitspsychologie
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sponsorship
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32
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Biscaia, Rui
3
Chanavat, Nicolas
3
Kunkel, Thilo
3
Su, Yiran
3
Ahn, Taesoo
2
Bodet, Guillaume
2
Doyle, Jason P.
2
Ahn, Na Young
1
Altschwager, Teagan
1
Anagnostopoulos, Christos
1
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1
Arai, Akiko
1
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1
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1
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1
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1
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1
Carlson, Timothy S.
1
Chadwick, Simon
1
Charles, Simone
1
Chen, Chen-Yueh
1
Cho, Minseok
1
Chou, Ya-Lun
1
Cook, David
1
Cottingham, Michael
1
Dallwig, Simon
1
Dickson, Geoff
1
Djaballah, Mathieu
1
Doyle, Jason
1
Du, James
1
Ellert, Guido
1
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1
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1
Fujak, Hunter
1
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1
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1
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European Sport management quarterly : ESMQ
Journal of historical research in marketing
International journal of sport management and marketing : IJSMM
42
International journal of sports marketing & sponsorship
39
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Sport management review
26
Journal of sport management : the official journal of the North American Society of Sport Management
21
Journal of strategic marketing
9
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Sport, Business and Management : an international journal ; SBM
6
SpringerLink / Bücher
5
BestMasters
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
Handbook of research on integrating social media into strategic marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business and globalisation : IJBG
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
The marketing review
3
European journal of international management : EJIM
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
International journal of sport finance
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
32
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
Professional athlete responses to new product development : a dialectic
Fujak, Hunter
;
Ewing, Michael
;
Newton, Joshua
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1666-1687
Persistent link: https://www.econbiz.de/10014443779
Saved in:
3
Finding a niche in digital plenitude : sport media strategies of smaller European football leagues
Tickell, Samuel
;
Sobral, Vitor
;
Meier, Henk Erik
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
4
,
pp. 876-897
Persistent link: https://www.econbiz.de/10015048810
Saved in:
4
Branding governance in international recurring sports events : the World Rugby "Sevens" Series
Kahiya, Eldrede Tinashe
;
Ashill, Nick
;
Perkinson, Oliver
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1477-1499
Persistent link: https://www.econbiz.de/10014330804
Saved in:
5
Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
Yağız, Kadir
;
Özer, Leyla
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808
Saved in:
6
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
7
The deployment of professional football clubs' eSports strategies : a dynamic capabilities approach
Lefebvre, Florian
;
Djaballah, Mathieu
;
Chanavat, Nicolas
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014282843
Saved in:
8
The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research
Stegmann, Pascal
;
Nagel, Siegfried
;
Ströbel, Tim
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1221-1248
Persistent link: https://www.econbiz.de/10014320248
Saved in:
9
Elite athletes with disabilities marketability and branding strategies : professional agents' perspectives
Hu, Tiao
;
Siegfried, Nina
;
Cho, Minseok
;
Cottingham, Michael
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1643-1665
Persistent link: https://www.econbiz.de/10014443778
Saved in:
10
Do consumers care about human brands? : a case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy
Noh, Yeayoung
;
Ahn, Na Young
;
Anderson, Aaron J.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1732-1758
Persistent link: https://www.econbiz.de/10014443782
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