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~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~subject:"Brand"
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Search: subject:"Verbraucherverhalten"
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Brand
Consumer behaviour
291
Konsumentenverhalten
291
Brand image
87
Markenimage
87
Brand management
85
Markenführung
85
International marketing
49
Internationales Marketing
47
Markenartikel
44
Designation of origin
43
Herkunftsbezeichnung
43
Beziehungsmarketing
39
Relationship marketing
39
Emotion
29
Advertising effects
27
Social Web
27
Social web
27
Werbewirkung
27
Internet marketing
26
Luxury goods
26
Luxusgüter
26
Online-Marketing
26
Cultural identity
23
Kulturelle Identität
23
Advertising
20
Werbung
20
China
18
Customer satisfaction
18
Kundenzufriedenheit
18
Personality psychology
18
Persönlichkeitspsychologie
18
Eating habit
15
Ernährungsverhalten
15
Marketing management
15
Marketingmanagement
15
Consumer behavior
14
National culture
14
Nationalkultur
14
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Article
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45
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Ge, Jiaye
2
Magnusson, Peter
2
Shukla, Paurav
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Akram, M. S.
1
Albert, Bente Henrike
1
Andéhn, Mikael
1
Arli, Denni
1
Arnold, Todd
1
Aro, Kaisa
1
Aziz, Rahila
1
Balabanis, George
1
Barbosa, Isabel
1
Bauer, Brittney C.
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Brennan, Stacey M.
1
Brochado, Ana
1
Buchanan-Oliver, Margo
1
Burgess, Amelie
1
Cakici, N. Meltem
1
Casidy, Riza
1
Cayla, Julien
1
Chakrabarti, Ronika
1
Chang, Sue Ryung
1
Chowdhury, Rafi M. M. I.
1
Christodoulides, George
1
Colicev, Anatoli
1
Conduit, Jodie
1
Cova, Bernard
1
Cruz, Angela Cracia B.
1
Cruz, Angela Gracia B.
1
D'Antone, Simona
1
De Bruyn, Arnaud
1
De Villiers, Rouxelle
1
Diallo, Mbaye Fall
1
Diamantopoulos, Adamantios
1
Diaz Ruiz, Carlos
1
Dolan, Rebecca
1
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European journal of marketing
International marketing review
Journal of business research : JBR
233
The journal of brand management : an international journal
190
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing intelligence & planning
35
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
Journal of promotion management : JPM
23
Journal of retailing
23
Cogent business & management
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of market research
19
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
Young consumers : insight and ideas for responsible marketers
19
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ECONIS (ZBW)
45
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
4
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
5
Relationship qualities of brand heritage : warmth, competence and the moderating roles of anthropomorphic factors
Meyer, Caroline
;
Albert, Bente Henrike
;
Rose, Gregory
; …
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10015047506
Saved in:
6
Social purpose branding approaches : a typology of how brands engage with a social purpose
Gray, Harriet
;
Dolan, Rebecca
;
Wilkie, Dean C. H.
; …
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1207-1240
Persistent link: https://www.econbiz.de/10015047510
Saved in:
7
Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.
;
Johnson, Clark D.
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
Saved in:
8
Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore
;
Locander, William B.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
Saved in:
9
Angelic brand name priming : saintly branded food influences brand healthfulness perceptions
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1099-1129
Persistent link: https://www.econbiz.de/10014252256
Saved in:
10
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
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