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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
1,249
Konsumentenverhalten
1,247
Brand management
155
Markenführung
155
Brand image
151
Beziehungsmarketing
93
Relationship marketing
93
Brand
87
Markenartikel
86
Emotion
70
Environmental consciousness
69
Social Web
69
Social web
69
Umweltbewusstsein
69
Food
68
Lebensmittel
66
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63
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Großbritannien
60
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60
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58
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58
Customer satisfaction
55
Kundenzufriedenheit
55
Einzelhandel
54
Retail trade
54
Advertising effects
53
Werbewirkung
53
Internet marketing
52
Bibliometrics
51
Bibliometrie
51
Online-Marketing
51
Bekleidung
50
Clothing
50
Nachhaltige Entwicklung
47
Sustainable development
47
Personality psychology
45
Persönlichkeitspsychologie
45
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English
151
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Melewar, T. C.
4
Grohmann, Bianca
3
Abosag, Ibrahim
2
Alpert, Frank
2
Bang, Nguyen
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Foroudi, Pantea
2
Guèvremont, Amélie
2
Ilicic, Jasmina
2
Lee, Wai Jin
2
O'Cass, Aron
2
Paul, Justin
2
Phau, Ian
2
Roper, Stuart
2
Sarkar, Abhigyan
2
Sok, Phyra
2
Tseng, Timmy H.
2
Wang, Cheng Lu
2
Zhou, Liying
2
Zielke, Stephan
2
Abraham, Mathew
1
Alagarsamy, Subburaj
1
Aledin, Samil A.
1
Amini, Mehdi
1
Andrews, Lynda
1
Antonides, Gerrit
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arnold, Todd J.
1
Arora, Vibha
1
Arruda Filho, Emílio José Montero
1
Arya, Vikas
1
Aspara, Jaakko
1
Atwal, Glyn
1
Aurier, Philippe
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Balabanis, George
1
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European journal of marketing : EJM
International journal of consumer studies
Qualitative market research : an international journal
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
61
Marketing intelligence & planning
60
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
55
Journal of global marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
Journal of fashion marketing and management
45
Journal of marketing
44
Journal of promotion management : innovations in planning and applied research
44
International journal of internet marketing and advertising : IJIMA
42
Journal of Islamic marketing
42
Journal of the Academy of Marketing Science
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
151
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151
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1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
3
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
4
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
5
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
6
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
7
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
8
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
9
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
10
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
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