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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of consumer studies"
~subject:"Markenimage"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
USA
Consumer behaviour
1,109
Konsumentenverhalten
1,108
Brand management
123
Markenführung
123
Brand image
120
Beziehungsmarketing
82
Relationship marketing
82
Brand
70
Markenartikel
70
Food
68
Lebensmittel
66
Environmental consciousness
65
Umweltbewusstsein
65
Emotion
62
Online retailing
56
Online-Handel
56
Großbritannien
55
United Kingdom
55
Customer satisfaction
54
Kundenzufriedenheit
54
Social Web
54
Social web
54
United States
51
Bekleidung
49
Clothing
49
Einzelhandel
49
Retail trade
49
Advertising effects
48
Bibliometrics
48
Bibliometrie
48
Werbewirkung
48
Nachhaltige Entwicklung
45
Sustainable development
45
Internet marketing
43
Sustainability
43
Online-Marketing
42
Food consumption
41
Lebensmittelkonsum
41
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Article
171
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171
Aufsatz in Zeitschrift
171
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English
171
Author
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Grohmann, Bianca
3
Zepeda, Lydia
3
Abosag, Ibrahim
2
Bernard, John C.
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Hustvedt, Gwendolyn
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Paul, Justin
2
Paulssen, Marcel
2
Phau, Ian
2
Rabbanee, Fazlul K.
2
Roper, Stuart
2
Roulet, Raphael
2
Roy, Rajat
2
Sharma, Piyush
2
Sok, Phyra
2
Tseng, Timmy H.
2
Wang, Cheng Lu
2
Wang, Yong Jian
2
Zhou, Liying
2
Zielke, Stephan
2
Abraham, Mathew
1
Ackerman, Joshua M.
1
Adams, Terry K.
1
Ahrens, Jan
1
Alagarsamy, Subburaj
1
Albrecht, Julie A.
1
Alpert, Frank
1
Andrews, Lynda
1
Antonides, Gerrit
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arruda Filho, Emílio José Montero
1
Arya, Vikas
1
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European journal of marketing : EJM
International journal of consumer studies
Journal of business research : JBR
430
Journal of retailing and consumer services
290
The journal of product & brand management
252
Working paper / National Bureau of Economic Research, Inc.
246
The journal of brand management : an international journal
223
Journal of consumer research : JCR ; an interdisciplinary bimonthly
176
Psychology & marketing
154
International journal of hospitality management
111
Asia Pacific journal of marketing and logistics
104
Journal of international consumer marketing
100
The journal of consumer marketing
93
Journal of fashion marketing and management
91
Journal of marketing communications
82
Marketing intelligence & planning
68
Journal of global marketing
65
Journal of the Academy of Marketing Science
65
Journal of marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
61
International marketing review
59
Journal of strategic marketing
58
Journal of travel and tourism marketing
58
International journal of retail & distribution management
57
Marketing letters : a journal of research in marketing
56
NBER working paper series
56
Sport marketing quarterly : preferred journal of the Sport Marketing Association
53
Cogent business & management
49
International journal of internet marketing and advertising : IJIMA
49
Journal of business ethics : JOBE
49
Journal of promotion management : JPM
48
Journal of promotion management : innovations in planning and applied research
46
Young consumers : insight and ideas for responsible marketers
46
International journal of advertising : the quarterly review of marketing communications
45
Journal of marketing management : MM
44
American journal of agricultural economics
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of sport management and marketing : IJSMM
42
Journal of Islamic marketing
42
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ECONIS (ZBW)
171
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171
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1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
Generation Z's perceptions of a good life beyond consumerism : insights from the United States and Finland
Grénman, Miia
;
Hakala, Ulla
;
Mueller, Barbara
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465727
Saved in:
3
A dynamic segmentation of U.S. women during the COVID-19 pandemic
Ackerman, Joshua M.
;
Borinstein, Andrew
;
Kaji, Joel
; …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1226-1240
Persistent link: https://www.econbiz.de/10014325929
Saved in:
4
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
5
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
6
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
7
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
8
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
9
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
10
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
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