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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~subject:"Consumer preferences"
~subject:"Perception"
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European journal of marketing : EJM
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Schriftenreihe Studien zum Konsumentenverhalten
Product experience
24
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
9
International journal of product development : IJPD
6
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4
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The journal of brand management : an international journal
4
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Personality, design and marketing : matching design to customer personal preferences
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Interdisciplinary public finance, business and economics studies ; Volume 5
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Multisensory packaging : designing new product experiences
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Automotive interior design : eine verhaltenswissenschaftliche Untersuchung der Wirkung automobiler Produktgestaltung am Beispiel des Fahrzeuginnenraums
Hanisch, Johannes
-
2017
Persistent link: https://www.econbiz.de/10013435865
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2
The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
Saved in:
3
The Presenter's Paradox
Weaver, Kimberlee
;
Garcia, Stephen M.
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 445-460
Persistent link: https://www.econbiz.de/10009658080
Saved in:
4
Product value importance and consumer preference for visual complexity and symmetry
Creusen, Mariëlle E. H.
;
Veryzer, Robert W.
; …
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1437-1452
Persistent link: https://www.econbiz.de/10008661710
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