//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Sparks, Leigh"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Service-Dominant Logic"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Consumer behaviour
1
Consumer value
1
Consumer-dominant logic
1
Customer value
1
Dienstleistungsmarketing
1
Kundenwert
1
Logic
1
Logik
1
Marketing logics
1
Marketing theory
1
Marketingtheorie
1
Product-dominant logic
1
Relationship marketing
1
Service-Dominant Logic
1
Service-dominant logic
1
Services marketing
1
Value creation
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Sparks, Leigh
Anker, Thomas Boysen
1
Collins, Nathalie
1
Grönroos, Christian
1
Moutinho, Luiz
1
Murphy, Jamie
1
Tronvoll, Bård
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->