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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of historical research in marketing"
~subject:"Brand management"
~subject:"Branding history"
~subject:"Profisport"
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Brand management
Branding history
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Sportmarketing
17
Sports marketing
17
Sponsoring
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Sponsorship
11
Consumer behaviour
8
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8
Sport
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1960-2000
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Woisetschläger, David
2
Abosag, Ibrahim
1
Backhaus, Christof
1
Grohs, Reinhard
1
Hardy, Stephen
1
Haselhoff, Vanessa
1
Hind, Daniel
1
Jones, D. G. Brian
1
Litherland, Benjamin
1
Meng-Lewis, Yue
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Norman, Brian
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Pillai, Kishore Gopalakrishna
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Richardson, Alan J.
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1
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European journal of marketing : EJM
Journal of historical research in marketing
International journal of sport management and marketing : IJSMM
102
Journal of sport management : the official journal of the North American Society of Sport Management
86
International journal of sports marketing & sponsorship
83
European Sport management quarterly : ESMQ
82
Sport marketing quarterly : preferred journal of the Sport Marketing Association
82
Sport management review
74
Journal of sports economics
22
Journal of business research : JBR
18
Sport, Business and Management : an international journal ; SBM
17
International journal of sport finance
16
Journal of strategic marketing
13
International sports marketing : principles and perspectives
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
The journal of brand management : an international journal
8
European journal of operational research : EJOR
7
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Asia Pacific journal of marketing and logistics
6
Journal of promotion management : JPM
6
Routledge international handbooks
6
Services marketing quarterly
6
SpringerLink / Bücher
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of event and festival management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
The marketing review
4
The service industries journal
4
Tourism management perspectives : TMP
4
An Elgar research collection
3
Elgar original reference
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
International journal of business and globalisation : IJBG
3
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ECONIS (ZBW)
7
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1
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
2
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
3
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
4
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
5
Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim
;
Roper, Stuart
;
Hind, Daniel
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
Saved in:
6
Selling punches : free markets and professional wrestling in the UK, 1986-1993
Litherland, Benjamin
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 578-598
Persistent link: https://www.econbiz.de/10009683200
Saved in:
7
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
Saved in:
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