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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of service management"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Customer integration"
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Search: subject_exact:"Beziehungsmanagement"
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Brand image
Brand management
Customer integration
Beziehungsmarketing
201
Relationship marketing
201
Consumer behaviour
105
Konsumentenverhalten
105
Customer satisfaction
63
Kundenzufriedenheit
63
Dienstleistungsqualität
52
Service quality
52
Markenführung
34
Kundenintegration
29
Markenimage
26
Brand
21
Markenartikel
20
Marketing management
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Marketingmanagement
20
Social Web
18
Social web
18
Services
17
Confidence
16
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16
Dienstleistung
16
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16
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16
Betriebliche Wertschöpfung
15
Dienstleistungsmarketing
15
Dienstleistungssektor
15
Service industry
15
Services marketing
15
Value creation
15
Customer experience
13
Emotion
13
Personality psychology
13
Persönlichkeitspsychologie
13
Einzelhandel
12
Innovation
12
Retail trade
12
Customer service
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English
63
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Jaakkola, Elina
3
Bilstein, Nicola
2
De Chernatony, Leslie
2
Edvardsson, Bo
2
Hammerschmidt, Maik
2
Helkkula, Anu
2
Hollebeek, Linda D.
2
King, Ceridwyn
2
McColl-Kennedy, Janet R.
2
Patrício, Lia
2
Tronvoll, Bård
2
Aarikka-Stenroos, Leena
1
Abosag, Ibrahim
1
Ahuvia, Aaron
1
Akpinar, Ezgi
1
Anderson, Laurel
1
Andrews, Lynda
1
Aurier, Philippe
1
Balmer, John M. T.
1
Benoit, Sabine
1
Berezan, Orie
1
Birgelen, Marcel van
1
Bouquiaux, Lucille
1
Brown, Stephen
1
Bruhn, Manfred
1
Buhalis, Dimitrios
1
Buil, Isabel
1
Burmann, Christoph
1
Calder, Bobby J.
1
Carbonell, Pilar
1
Carù, Antonella
1
Chen, Junsong
1
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1
Cheung, Lilliemay
1
Choi, Jin Nam
1
Christ-Brendemühl, Sonja
1
Christodoulides, George
1
Coleman, Darren Andrew
1
Confos, Nicolla
1
Cooper, Danielle
1
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European journal of marketing : EJM
Journal of service management
Journal of business research : JBR
214
Journal of retailing and consumer services
158
The journal of product & brand management
102
The journal of brand management : an international journal
95
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of hospitality management
64
Journal of strategic marketing
46
SpringerLink / Bücher
44
The journal of services marketing
39
Marketing intelligence & planning
37
Asia Pacific journal of marketing and logistics
36
Cogent business & management
36
Psychology & marketing
34
Journal of travel and tourism marketing
33
International journal of internet marketing and advertising : IJIMA
30
Journal of hospitality marketing & management
30
International journal of contemporary hospitality management
29
Journal of promotion management : innovations in planning and applied research
29
Journal of the Academy of Marketing Science
29
The journal of business & industrial marketing
29
The service industries journal
27
Tourism management : research, policies, practice
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing management : MM
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
23
Journal of marketing
23
European journal of marketing
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Business horizons
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Service business
19
Journal of marketing communications
17
Services marketing quarterly
17
The journal of consumer marketing
17
Journal of marketing analytics : JMA
16
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ECONIS (ZBW)
63
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1
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
2
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
3
Bridging two tales of engagement : a meta-analytic review of employee engagement and customer engagement in service contexts
Michel, Eric J.
;
Lindsey-Hall, Kristina K.
;
Kepes, Sven
; …
- In:
Journal of service management
34
(
2023
)
5
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014456476
Saved in:
4
Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja
;
Schaarschmidt, Mario
- In:
Journal of service management
33
(
2022
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10012797603
Saved in:
5
Figures in the carpet of branding
Brown, Stephen
- In:
Journal of service management
33
(
2022
)
3
,
pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
Saved in:
6
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
7
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
8
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
9
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
10
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
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