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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Customer equity"
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Customer value
22
Kundenwert
22
Beziehungsmarketing
12
Relationship marketing
12
Betriebliche Wertschöpfung
11
Value creation
11
Consumer behaviour
10
Konsumentenverhalten
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Value co-creation
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European journal of marketing : EJM
Tourism management : research, policies, practice
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
SpringerLink / Bücher
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European management journal
9
International journal of services and operations management
9
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ECONIS (ZBW)
22
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22
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1
Gamification in OTA platforms : a mixed-methods research involving online shopping carnival
Shi, Si
;
Leung, Wilson Ka-shing
;
Munelli, Flavia
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013194436
Saved in:
2
Value co-creation in sustainable tourism : a service-dominant logic approach
Front, Xavier
;
English, Rosa
;
Gkritzali, Alkmini
;
Tian, Wen
- In:
Tourism management : research, policies, practice
82
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012414310
Saved in:
3
Value co-destruction in hotel services : exploring the misalignment of cognitive scripts among customers and providers
Järvi, Henna
;
Keränen, Joona
;
Ritala, Paavo
;
Vilko, Jyri
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012152098
Saved in:
4
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
5
Complaining practices on social media in tourism : a value co-creation and co-destruction perspective
Dolan, Rebecca
;
Seo, Yuri
;
Kemper, Joya
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 35-45
Persistent link: https://www.econbiz.de/10012004632
Saved in:
6
Calculating tourists' customer equity and maximizing the hotel's ROI
Kim, Yumi Park
;
Boo, Soyoung
;
Qu, Hailin
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 408-421
Persistent link: https://www.econbiz.de/10011903549
Saved in:
7
Customer-to-customer co-creation practices in tourism : lessons from Customer-Dominant logic
Rihova, Ivana
;
Buhalis, Dimitrios
;
Gouthro, Mary Beth
; …
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 362-375
Persistent link: https://www.econbiz.de/10011842095
Saved in:
8
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
9
Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption
Prebensen, Nina K.
;
Xie, Jinghua
- In:
Tourism management : research, policies, practice
60
(
2017
),
pp. 159-165
Persistent link: https://www.econbiz.de/10011675987
Saved in:
10
Firm-brand community value co-creation as alignment of practices
Skålén, Per
;
Pace, Stefano
;
Cova, Bernard
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
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