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~isPartOf:"European journal of marketing : EJM"
~person:"Aurier, Philippe"
~person:"O'Cass, Aron"
~subject:"Markenführung"
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Markenführung
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Aurier, Philippe
O'Cass, Aron
Grohmann, Bianca
3
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2
Guèvremont, Amélie
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Lee, Wai Jin
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of retail & distribution management
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Journal of fashion marketing and management
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
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2
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
3
Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector
Séré de Lanauze, Gilles
;
Aurier, Philippe
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1602-1627
Persistent link: https://www.econbiz.de/10009707874
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