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~isPartOf:"European journal of marketing : EJM"
~subject:"Personality psychology"
~subject:"Theory"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Personality psychology
Theory
Werbewirkung
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Emotion
31
Einzelhandel
27
Retail trade
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Advertising
24
Marketing management
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Marketingmanagement
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Werbung
23
Dienstleistungsqualität
22
Service quality
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Viral marketing
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Virales Marketing
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Großbritannien
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Persönlichkeitspsychologie
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65
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Cauberghe, Veroline
2
Dahlén, Micael
2
Dwivedi, Yogesh Kumar
2
Kaushik, Geetanjali
2
Marshall, Roger
2
Plakoyiannaki, Emmanuella
2
Rabbanee, Fazlul K.
2
Rana, Nripendra P.
2
Romaniuk, Jenni
2
Roy, Rajat
2
Sharma, Piyush
2
Simintiras, Antonis C.
2
Ahn, Jae-Hyeon
1
Albinsson, Pia A.
1
Amar, Moty
1
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1
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1
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1
Baxter, Stacey
1
Ben-Ami, Michael
1
Best, Sabine
1
Bijmolt, Tammo H. A.
1
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1
Buil, Isabel
1
Canniford, Robin
1
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1
Chakravarti, Amitav
1
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1
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
297
Journal of retailing and consumer services
165
International journal of advertising : the review of marketing communications
147
Journal of marketing communications
138
Psychology & marketing
121
NBER working paper series
101
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
95
International journal of advertising : the quarterly review of marketing communications
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Working paper / National Bureau of Economic Research, Inc.
92
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
NBER Working Paper
86
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
73
Discussion paper / Centre for Economic Policy Research
72
Journal of economic psychology : research in economic psychology and behavioral economics
69
Journal of promotion management : JPM
69
The journal of product & brand management
63
Economics letters
60
International journal of hospitality management
60
International journal of industrial organization
59
Gabler Edition Wissenschaft
58
International journal of internet marketing and advertising : IJIMA
58
Europäische Hochschulschriften / 5
57
Journal of advertising research
57
European journal of operational research : EJOR
55
SpringerLink / Bücher
55
Journal of economic behavior & organization : JEBO
54
The journal of brand management : an international journal
49
International journal of consumer studies
48
The journal of consumer marketing
48
CESifo working papers
47
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing intelligence & planning
46
Asia Pacific journal of marketing and logistics
44
The American economic review
42
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1
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
4
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
5
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
6
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
7
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
8
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
9
Can political cookies leave a bad taste in one's mouth? : political ideology influences taste
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
;
Wansink, Brian
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2175-2191
Persistent link: https://www.econbiz.de/10011773867
Saved in:
10
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
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