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~isPartOf:"European journal of marketing : EJM"
~subject:"Personality psychology"
~subject:"Theory"
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Search: subject_exact:"Consumer Behaviour"
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Personality psychology
Theory
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
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Retail trade
27
Advertising
24
Marketing management
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Marketingmanagement
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Werbung
23
Dienstleistungsqualität
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Viral marketing
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Virales Marketing
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Großbritannien
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Persönlichkeitspsychologie
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34
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Dwivedi, Yogesh Kumar
2
Kaushik, Geetanjali
2
Rabbanee, Fazlul K.
2
Rana, Nripendra P.
2
Roy, Rajat
2
Sharma, Piyush
2
Simintiras, Antonis C.
2
Ahn, Jae-Hyeon
1
Amar, Moty
1
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1
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1
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Elmadağ Baş, Ayşe Banu
1
Fang, Xiang
1
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1
Gouran, Dennis S.
1
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1
Grappi, Silvia
1
Gvili, Yaniv
1
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1
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1
Ho, Mary
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1
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European journal of marketing : EJM
Journal of business research : JBR
165
Journal of retailing and consumer services
103
NBER working paper series
96
Working paper / National Bureau of Economic Research, Inc.
86
NBER Working Paper
82
Journal of consumer research : JCR ; an interdisciplinary bimonthly
80
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
78
Discussion paper / Centre for Economic Policy Research
71
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Journal of economic psychology : research in economic psychology and behavioral economics
68
Psychology & marketing
63
Economics letters
58
Gabler Edition Wissenschaft
57
Europäische Hochschulschriften / 5
56
International journal of industrial organization
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
European journal of operational research : EJOR
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of economic behavior & organization : JEBO
51
SpringerLink / Bücher
49
CESifo working papers
44
Journal of marketing research : JMR
42
The American economic review
42
International journal of hospitality management
39
Discussion papers / CEPR
37
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
36
Marketing letters : a journal of research in marketing
35
Journal of economics
33
Operations research
33
Working paper
33
Discussion paper
32
International journal of consumer studies
32
Discussion paper / Tinbergen Institute
31
The journal of product & brand management
31
Research in consumer behavior
30
International journal of production economics
29
The Rand journal of economics
29
Applied economics
28
Journal of consumer research : JCR ; an interdisciplinary journal
28
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ECONIS (ZBW)
34
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1
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
4
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
5
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
6
Can political cookies leave a bad taste in one's mouth? : political ideology influences taste
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
;
Wansink, Brian
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2175-2191
Persistent link: https://www.econbiz.de/10011773867
Saved in:
7
Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Huang, Wan-Ting
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1091-1109
Persistent link: https://www.econbiz.de/10011708864
Saved in:
8
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
9
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
10
Parsing out the effects of personal consumption norms and industry influences on food consumption volume
Zlatevska, Natalina
;
Spence, Mark T.
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 377-396
Persistent link: https://www.econbiz.de/10011574402
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