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~isPartOf:"European management journal"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer equity"
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Customer value
95
Kundenwert
95
Beziehungsmarketing
58
Relationship marketing
58
Betriebliche Wertschöpfung
49
Value creation
49
B-to-B-Marketing
39
Business-to-business marketing
39
Lieferantenmanagement
39
Supplier relationship management
39
Customer integration
19
Kundenintegration
19
Value co-creation
19
Marketing management
16
Marketingmanagement
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Consumer behaviour
12
Konsumentenverhalten
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Selling
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Verkauf
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Service-Dominant Logic
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Service-dominant logic
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Value-based selling
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Innovation
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Customer value proposition
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Marketing theory
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Value
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Value in use
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Bundling strategy
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Dienstleistungsqualität
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Innovation management
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Innovationsmanagement
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Leistungsbündel
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Service quality
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Value analysis
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Value proposition
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Aufsatz in Zeitschrift
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Eggert, Andreas
8
Keränen, Joona
7
Kleinaltenkamp, Michael
7
Frow, Pennie
5
Payne, Adrian
5
Aarikka-Stenroos, Leena
4
Steinhoff, Lena
4
Terho, Harri
4
Ulaga, Wolfgang
4
Haas, Alexander
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Rajala, Risto
3
Bischoff, Pirmin
2
Cadeaux, Jack
2
Corsaro, Daniela
2
Elgeti, Laura
2
Jalkala, Anne
2
MacDonald, Emma K.
2
Prohl-Schwenke, Katharina
2
Salonen, Anna
2
Snehota, Ivan
2
Töytäri, Pekka
2
Wilson, Hugh
2
Zabkar, Vesna
2
Ahmadi, Hormoz
1
Akter, Shahriar
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Alejandro, Thomas Brashear
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Allwood, Jens
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Apostolidis, Chrysostomos
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Arlanagic-Kalajdzic, Maja
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Arnett, Dennis B.
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Babu, Mujahid Mohiuddin
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Balboni, Bernardo
1
Barczak, Gloria
1
Baumann, Jasmin
1
Baxter, Roger
1
Beeser, Anemone J.
1
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European management journal
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
89
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Harvard business review : HBR
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
International journal of services and operations management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Management decision : MD
9
Marketing intelligence & planning
9
The TQM journal : the international review of organizational improvement
9
Harvard-Business-Manager : das Wissen der Besten
8
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ECONIS (ZBW)
95
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95
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1
An emprical examination of customer value proposition implementation
Grimes-Rose, Marsha
;
Zboja, James J.
;
Laird, Mary Dana
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 15-26
Persistent link: https://www.econbiz.de/10014555667
Saved in:
2
Customer-perceived value in the circular economy : a multidimensional framework
Sairanen, Mikko
;
Aarikka-Stenroos, Leena
;
Kaipainen, Jenni
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 321-343
Persistent link: https://www.econbiz.de/10014531343
Saved in:
3
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
4
How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
5
Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
6
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
7
How can value co-creation be integrated into a customer experience evaluation?
Lee, Hsin-Yun
;
Grinevich, Vadim
;
Chipulu, Maxwell
- In:
European management journal
41
(
2023
)
4
,
pp. 521-533
Persistent link: https://www.econbiz.de/10014437750
Saved in:
8
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
9
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
10
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
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