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~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Markenführung"
~type_genre:"Graue Literatur"
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The retailer needs to be paid for sophisticated decicions : modelling promotional interactions between consumers, retailers and brand managers
Marks, Robert E.
;
Midgley, David F.
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2008
Persistent link: https://www.econbiz.de/10003909199
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