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~isPartOf:"Fundamentals of marketing research ; Vol. 2"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of retailing and consumer services"
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Fundamentals of marketing research ; Vol. 2
Gabler Edition Wissenschaft
Journal of retailing and consumer services
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
Qualitative market research : an international journal
73
SpringerLink / Bücher
61
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Marketing : ZFP ; journal of research and management
44
Journal of marketing management : MM
42
International journal of market research
41
Europäische Hochschulschriften / 5
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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ECONIS (ZBW)
82
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
What do consumers want? : a methodological framework to identify determinant product attributes from consumers’ online questions
Fernando, Angeline Gautami
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303183
Saved in:
3
Beyond explicit measures in marketing research : methods, theoretical models, and applications : editorial
Sajad Rezaei
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012581850
Saved in:
4
Capturing implicit texture-flavour associations to predict consumers' new product preferences
Cuny, Caroline
;
Petit, Cécile
;
Allain, Gaël
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581854
Saved in:
5
Measuring the role of factors on website effectiveness using vector autoregressive model
Roy, Gobinda
;
Sharma, Swati
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648972
Saved in:
6
Temporary rules of retail product sales time series based on the matrix profile
Li, Hailin
;
Wu, Yenchun Jim
;
Zhang, Shijie
;
Zou, Jinchuan
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012502642
Saved in:
7
Exploring the use of content analysis methodology in consumer research
Vespestad, May Kristin
;
Clancy, Anne
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012434354
Saved in:
8
Consumer preferences for beer attributes in Germany : a conjoint and latent class approach
Meyerding, Stephan G. H.
;
Bauchrowitz, Alexander
; …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 229-240
Persistent link: https://www.econbiz.de/10011995584
Saved in:
9
Customer segmentation with purchase channels and media touchpoints using single source panel data
Nakano, Satoshi
;
Kondo, Fumiyo N.
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 142-152
Persistent link: https://www.econbiz.de/10011808569
Saved in:
10
Fundamental patterns of in-store shopper behavior
Sorensen, Herb
;
Bogomolova, Svetlana
;
Anderson, Katherine
; …
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 182-194
Persistent link: https://www.econbiz.de/10011729837
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