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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing"
~subject:"Supplier relationship management"
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Search: subject_exact:"Business-to-business relationship"
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Supplier relationship management
B-to-B-Marketing
51
Business-to-business marketing
51
Theorie
19
Theory
19
Lieferantenmanagement
15
Beziehungsmarketing
13
Relationship marketing
13
Salespeople
10
Verkaufspersonal
10
business-to-business marketing
10
Deutschland
9
Germany
9
Marketing management
8
Marketingmanagement
8
Customer value
6
Investitionsgütermarketing
6
Kundenwert
6
Selling
6
Verkauf
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Erfolgsfaktor
4
Preismanagement
4
Pricing strategy
4
Success factor
4
Brand image
3
Brand management
3
Bundling strategy
3
Electronics market
3
Elektronikmarkt
3
Internationales Marketing
3
Investitionsgüterindustrie
3
Leistungsbündel
3
Markenführung
3
Markenimage
3
Markenpolitik
3
sales management
3
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1
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11
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11
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11
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4
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11
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4
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Grewal, Rajdeep
4
Bornemann, Torsten
2
Homburg, Christian
2
Lilien, Gary L.
2
Sridhar, Shrihari
2
Antia, Kersi D.
1
Astvansh, Vivek
1
Bidmon, Sonja
1
Chakravarty, Anindita
1
Colm, Laura
1
Crecelius, Andrew T.
1
Dotzel, Thomas
1
Ferraro, Rosellina
1
Hada, Mahima
1
Hahn, Alexander
1
Hamilton, Ryan
1
Haws, Kelly L.
1
Kumar, Alok
1
Lam, Son K.
1
Lawrence, Justin M.
1
Mani, Sudha
1
Mukhopadhyay, Anirban
1
Ogilvie, Jessica L.
1
Ordanini, Andrea
1
Panagopoulos, Nikolaos G.
1
Rapp, Adam A.
1
Rauscher, Christian
1
Scheer, Lisa K.
1
Schmidt-Gallas, Dirk
1
Shankar, Venkatesh
1
Shi, Huanhuan
1
Stierl, Marcel
1
Wilczek, Halina
1
Willrodt, Karsten
1
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Gabler Edition Wissenschaft
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
346
The journal of business & industrial marketing
150
Journal of business research : JBR
77
Journal of business-to-business marketing
76
Journal of the Academy of Marketing Science
12
SpringerLink / Bücher
12
Marketing intelligence & planning
10
Journal of personal selling & sales management : JPSSM
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
International journal of procurement management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of marketing research
6
Journal of service research
6
Springer eBook Collection / Business and Economics
6
Business-to-business marketing management : strategies, cases and solutions
5
European journal of marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Cogent business & management
4
European journal of marketing : EJM
4
Gabler Research
4
International business and economics research journal
4
International journal of business environment : IJBE
4
International journal of services and operations management
4
International journal of technology marketing : IJTMkt
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
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ECONIS (ZBW)
15
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15
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1
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
2
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
3
Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
Saved in:
4
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
5
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
6
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
7
Salesperson solution involvement and sales performance : the contingent role of supplier firm and customer-supplier relationship characteristics
Panagopoulos, Nikolaos G.
;
Rapp, Adam A.
;
Ogilvie, …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011734912
Saved in:
8
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
9
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
10
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
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