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~isPartOf:"Gabler Edition Wissenschaft / Strategisches Kompetenz-Management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
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Search: subject:"Virtuelle Realität"
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Virtual reality
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Virtuelle Realität
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Gabler Edition Wissenschaft / Strategisches Kompetenz-Management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
53
Journal of retailing and consumer services
44
Psychology & marketing
26
International journal of networking and virtual organisations : IJNVO
25
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Springer eBook Collection
14
SpringerLink / Bücher
14
Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
Premier reference source
12
International journal of retail and distribution management
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
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Electronic commerce research
8
HMD : Praxis der Wirtschaftsinformatik
8
Information systems research : ISR
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing intelligence & planning
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
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Cogent business & management
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ECONIS (ZBW)
16
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1
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
Virtual tours a means to an end : an analysis of virtual tours' role in tourism recovery post COVID-19
El-Said, Osman Ahmed
;
Aziz, Heba
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10012880252
Saved in:
3
Examining tourism consumers' attitudes and the role of sensory information in virtual reality experiences of a tourist destination
Alyahya, Mansour Abdullah
;
McLean, Graeme J.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
7
,
pp. 1666-1681
Persistent link: https://www.econbiz.de/10013390874
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
Iranian women traveling in vtime : a cyberfeminist approach
Mahtab Kiani
;
Tavakoli, Rokhshad
;
Mura, Paolo Biago
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10014581694
Saved in:
6
Effect of display methods on intentions to use virtual reality in museum tourism
Wang, Jinwei
;
Zhang, Saiyin
;
Feng, Ling
;
Morrison, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 314-334
Persistent link: https://www.econbiz.de/10014582222
Saved in:
7
The impact of cue-interaction stimulation on impulse buying intention on virtual reality tourism e-commerce platforms
Li, Shugang
;
Yu, Zhaoxu
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1256-1279
Persistent link: https://www.econbiz.de/10014582450
Saved in:
8
Imagination versus telepresence : consumer patronage intention toward peer-to-peer accommodations in photo-enhanced imaginative conditions and virtual reality contexts
Fan, Xiaojun
;
Jiang, Xinyu
;
Deng, Nianqi
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1647-1666
Persistent link: https://www.econbiz.de/10014384373
Saved in:
9
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
10
Does vivid imagination deter visitation? : the role of mental imagery processing in virtual tourism on tourists' behavior
Zheng, Chunhui
;
Chen, Zengxiang
;
Zhang, Yuling
;
Guo, Yongrui
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
7
,
pp. 1528-1541
Persistent link: https://www.econbiz.de/10013390839
Saved in:
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