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~isPartOf:"Global challenges in responsible business"
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Brand loyalty
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Consumer behaviour
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Corporate Social Responsibility
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Global challenges in responsible business
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The relationship between corporate responsibility and brand loyalty in retailing : the mediating role of trust
Perrini, Francesco
;
Castaldo, Sandro
;
Misani, Nicola
; …
- In:
Global challenges in responsible business
,
(pp. 191-214)
.
2010
Persistent link: https://www.econbiz.de/10003996919
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