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~isPartOf:"Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Data Analytics"
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
Industrial marketing management : the international journal for industrial and high-tech firms
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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