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~isPartOf:"Handbook of research in international marketing"
~language:"eng"
~subject:"Experiment"
~subject:"Linguistics"
~type:"article"
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Experimental economic approaches to international marketing research
Buchan, Nancy R.
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2003
Persistent link: https://www.econbiz.de/10001803856
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Language and culture: linguistic effects on consumer behavior in international marketing research
Zhang, Shi
;
Schmitt, Bernd H.
;
Haley, Hillary
- In:
Handbook of research in international marketing
,
(pp. 228-242)
.
2003
Persistent link: https://www.econbiz.de/10001803879
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