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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~person:"Martinez-Ruiz, Maria Pilar"
~type_genre:"Case study"
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Value co-creation, social media, and Marketing 3.0 : towards the search for competitive advantage in firms
Garcia-Haro, Maria Angeles
;
Martinez-Ruiz, Maria Pilar
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 99-119)
.
2015
Persistent link: https://www.econbiz.de/10011294609
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