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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~subject:"Viral marketing"
~type_genre:"Case study"
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Viral marketing
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Handbook of research on integrating social media into strategic marketing
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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HMD : Praxis der Wirtschaftsinformatik
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International journal of technology marketing : IJTMkt
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Journal of consumer behaviour : an international research review
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
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