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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Branchenentwicklung"
~subject:"Internet marketing"
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Branchenentwicklung
Internet marketing
Social Web
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Social web
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7
Geschäftsmodell
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6
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English
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Arango-Forero, Germán
1
Faustino, Paulo
1
Gray, Birgit
1
Mai, Li-chuan Evelyn
1
Mühl-Benninghaus, Wolfgang
1
Orihuela, José Luis
1
Picard, Robert G.
1
Roncallo-Dow, Sergio
1
Spangenberg, Jochen
1
Sánchez-Tabernero, Alfonso
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Villanueva, Julián
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Handbook of social media management : value chain and business models in changing media markets
Journal of business research : JBR
188
International journal of internet marketing and advertising : IJIMA
115
Journal of retailing and consumer services
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
47
Information systems research : ISR
45
International journal of hospitality management
45
Business horizons
44
The journal of product & brand management
43
Journal of management information systems : JMIS
42
International journal of electronic marketing and retailing : IJEMR
41
Journal of internet commerce
41
Cogent business & management
40
SpringerLink / Bücher
40
Marketing intelligence & planning
38
International journal of technology marketing : IJTMkt
37
International journal of business information systems : IJBIS
33
Electronic commerce research
32
Springer eBook Collection
32
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
International journal of contemporary hospitality management
27
Journal of travel and tourism marketing
26
Journal of advertising research
25
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
24
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ECONIS (ZBW)
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1
What social media are doing and where they are taking us
Picard, Robert G.
- In:
Handbook of social media management : value chain and …
,
(pp. 835-841)
.
2013
Persistent link: https://www.econbiz.de/10009763825
Saved in:
2
The usage and advertising effects of social media in China
Mai, Li-chuan Evelyn
- In:
Handbook of social media management : value chain and …
,
(pp. 819-832)
.
2013
Persistent link: https://www.econbiz.de/10009763830
Saved in:
3
Social media and new audiences as a new challenge for traditional and new media industries
Arango-Forero, Germán
;
Roncallo-Dow, Sergio
- In:
Handbook of social media management : value chain and …
,
(pp. 635-655)
.
2013
Persistent link: https://www.econbiz.de/10009763875
Saved in:
4
Social networks as marketing tools for media companies
Sánchez-Tabernero, Alfonso
;
Villanueva, Julián
; …
- In:
Handbook of social media management : value chain and …
,
(pp. 161-178)
.
2013
Persistent link: https://www.econbiz.de/10009762887
Saved in:
5
New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
6
Book industry business, concentration, Internet and social media of management and marketing
Faustino, Paulo
- In:
Handbook of social media management : value chain and …
,
(pp. 87-123)
.
2013
Persistent link: https://www.econbiz.de/10009762895
Saved in:
7
Applications for the media sector to leverage content in social networks
Spangenberg, Jochen
;
Gray, Birgit
- In:
Handbook of social media management : value chain and …
,
(pp. 533-547)
.
2013
Persistent link: https://www.econbiz.de/10009763152
Saved in:
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