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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Bibliometrics"
~subject:"Informationsverhalten"
~subject:"United States"
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Bibliometrics
Informationsverhalten
United States
Internet marketing
36
Online-Marketing
36
Consumer behaviour
19
Konsumentenverhalten
19
Social Web
15
Social web
15
Advertising effects
13
Werbewirkung
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11
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social media
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Aalberts, Robert J.
2
Nill, Alexander F.
2
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1
Butt, Irfan
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Chang, Susan
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Chen, Huan
1
Fogel, Joshua
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Fogel, Joshua A.
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Go, Eun
1
Goodman, J. Robyn
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Ha, Louisa
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He, Waverley
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Iqbal, Tariq
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Masterson, Jonathan P., IV
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Teichman, Chaim
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Health marketing quarterly
Journal of current issues and research in advertising : JCIRA
International journal of internet marketing and advertising : IJIMA
23
Journal of advertising research
23
Journal of business research : JBR
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of electronic marketing and retailing : IJEMR
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Information systems research : ISR
9
Journal of travel and tourism marketing
9
Journal of retailing and consumer services
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER working paper series
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
Electronic commerce research
6
International journal of advertising : the review of marketing communications
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
Journal of internet commerce
6
Journal of promotion management : innovations in planning and applied research
6
MIT sloan management review
6
Psychology & marketing
6
The journal of consumer marketing
6
Business horizons
5
CESifo working papers
5
Cases on strategic social media utilization in the nonprofit sector
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of hospitality management
5
Internet advertising : theory and research
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing communications
5
Journal of marketing research : JMR
5
Marketing intelligence & planning
5
Tourism management : research, policies, practice
5
Electronic markets : the international journal on networked business
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
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ECONIS (ZBW)
13
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1
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
2
How cosmetic surgeons portray cosmetic procedures through Instagram? : a content analysis on cosmetic surgeons' posts on Instagram
Tootoonchi Tabrizi, Maryam
;
Öztürk, Sevgi Ayşe
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10013356982
Saved in:
3
Healthcare marketing : a review of the literature based on citation analysis
Butt, Irfan
;
Iqbal, Tariq
;
Zohaib, Sadia
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10012200154
Saved in:
4
A content analysis of the promotional strategies employed by e-cigarette brands on Twitter
Alpert, Jordan M.
;
Jaisle, Alyssa
;
Chen, Huan
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 307-321
Persistent link: https://www.econbiz.de/10012200159
Saved in:
5
Best practices or advertising hype? : a content analysis of cosmetic surgery websites' procedural, risk, and benefit information
Goodman, J. Robyn
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011745264
Saved in:
6
Health information seeking on the Internet : the role of involvement in searching for and assessing online health information
Park, Sun-Young
;
Go, Eun
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011628491
Saved in:
7
Legal and ethical challenges of online behavioral targeting in advertising
Nill, Alexander F.
;
Aalberts, Robert J.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Saved in:
8
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
9
Online advertising and marketing : personal jurisdiction and its potential implications
Aalberts, Robert J.
;
Nill, Alexander F.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10009671498
Saved in:
10
Consumer perceptions of prescription drug websites : a pilot study
Wymer, Walter
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10003985108
Saved in:
1
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