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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of economics and business research"
~isPartOf:"Neue Mitgliedschaft in der Sozialversicherung : auf dem Weg in die Volksversicherung?"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Gesundheitsmarketing
9
Health care marketing
9
USA
5
United States
5
Gesundheitsversorgung
4
Health care
4
Dienstleistungsqualität
3
Gesundheitspolitik
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Gesundheitswesen
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health care marketing
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Aufsatz in Zeitschrift
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Mackert, Michael
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Lee, Doohee
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Health marketing quarterly
Journal of economics and business research
Neue Mitgliedschaft in der Sozialversicherung : auf dem Weg in die Volksversicherung?
Health care management review : HCM review
29
The European journal of health economics : HEPAC ; health economics in prevention and care
27
Journal of health economics
19
Journal of health organization and management
19
Health economics
18
Health economics review
11
International journal of pharmaceutical and healthcare marketing : IJPHM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Health affairs : at the intersection of health, health care, and policy
5
Socio-economic planning sciences : the international journal of public sector decision-making
5
Journal of public economics
4
China economic review : an international journal
3
Health care management science
3
International journal of pharmaceutical and healthcare marketing
3
Journal of marketing research
3
The B.E. journal of economic analysis & policy
3
The European journal of health economics
3
American Journal of Health Economics : AJHE official journal of the American Society of Health Economists
2
American economic journal : a journal of the American Economic Association
2
Cogent business & management
2
Economics letters
2
Ekonomisk debatt
2
European journal of operational research : EJOR
2
Health care management science : a new journal serving the international health care management community
2
International journal of health care finance and economics
2
International journal of public policy
2
International journal of services and operations management : IJSOM
2
Journal of health care finance
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of public budgeting, accounting & financial management
2
Journal of the Operational Research Society : OR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Nordic economic policy review
2
Psychology & marketing
2
Public management review
2
The American economic review
2
The IUP journal of operations management : IJOM
2
The journal of services marketing
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ECONIS (ZBW)
14
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1
Health care utilization among beneficiaries with diabetes from federally qualified health centers : analysis from a Medicaid managed care organization
Austin, Shamly
;
Clarke, Meredith
;
Zhang, Yuan
;
Qu, Haiyan
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 74-87
Persistent link: https://www.econbiz.de/10013356992
Saved in:
2
The positive effects of explaining the underlying mechanisms (how it works) when promoting healthy behaviors
Pettinico, George
;
Debevec, Kathleen
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 58-72
Persistent link: https://www.econbiz.de/10012200170
Saved in:
3
Understanding health care service quality in developing Latin America
Otalora, Mauricio Losada
;
Rosenbaum, Mark S.
;
Orejula, …
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 167-185
Persistent link: https://www.econbiz.de/10011979353
Saved in:
4
Developing a framework of service convenience in health care : an exploratory study for a primary care provider
Tuzovic, Sven
;
Kuppelwieser, Volker
- In:
Health marketing quarterly
33
(
2016
)
2
,
pp. 127-148
Persistent link: https://www.econbiz.de/10011517947
Saved in:
5
A study on sources of health financing in Nigeria : implications for health care marketers and planners
Gbadeyan, Rotimi Ayodele
;
Aremu, Mukaila Ayanda
; …
- In:
Journal of economics and business research
22
(
2016
)
1
,
pp. 90-109
Persistent link: https://www.econbiz.de/10011572584
Saved in:
6
Advancing health marketing research and policy recommendations by incorporating source perspectives
Mackert, Michael
;
Guadagno, Marie
;
Champlin, Sara
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 250-262
Persistent link: https://www.econbiz.de/10011383953
Saved in:
7
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
8
Hospital publications : is this my link to a healthier life?
Field-Springer, Kimberly
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009745231
Saved in:
9
Account planning : applying an advertising discipline to health communication and social marketing
Mackert, Michael
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10009657660
Saved in:
10
Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.
;
King, Karen Whitehill
;
Zinkhan, George M.
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
Saved in:
1
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