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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of health economics"
~isPartOf:"The American economic review"
~person:"Loudon, David"
~source:"econis"
~subject:"Advertising"
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Health marketing quarterly
Journal of health economics
The American economic review
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ECONIS (ZBW)
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Direct-to-consumer advertising of
pharmaceuticals
: concepts, issues, and research
Silver, Lawrence S.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
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