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~isPartOf:"Human resource development international : enhancing performance, learning and integrity"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Bairstow, Nigel"
~person:"Kemp, Elyria"
~type:"article"
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Human resource development international : enhancing performance, learning and integrity
Industrial marketing management : the international journal for industrial and high-tech firms
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Tell me a story : the role of narrative transportation and the C-Suite in B2B advertising
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Briggs, Elten
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 605-618
Persistent link: https://www.econbiz.de/10012291398
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2
How channels evolve : a historical explanation
Bairstow, Nigel
;
Young, Louise
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 385-393
Persistent link: https://www.econbiz.de/10009546654
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