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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Calantone, Roger J."
~person:"Keränen, Joona"
~subject:"B-to-B-Marketing"
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Calantone, Roger J.
Keränen, Joona
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Industrial marketing management : the international journal for industrial and high-tech firms
MIT sloan management review
1
Management decision : MD
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The journal of business & industrial marketing
1
The journal of product & brand management
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ECONIS (ZBW)
12
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1
Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange
Prior, Daniel D.
;
Keränen, Joona
;
Koskela, Sami
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 131-147
Persistent link: https://www.econbiz.de/10012128008
Saved in:
2
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
3
Exploring new product portfolio
management
decisions : the role of managers' dispositional traits
McNally, Regina C.
;
Durmusoglu, Serdar S.
;
Calantone, …
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 127-143
Persistent link: https://www.econbiz.de/10003810434
Saved in:
4
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
5
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
6
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
7
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
8
Value champions in business markets : four role configurations
Keränen, Joona
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 84-96
Persistent link: https://www.econbiz.de/10012212037
Saved in:
9
Towards a framework of customer value assessment in B2B markets : an exploratory study
Keränen, Joona
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10010227751
Saved in:
10
Inspiring future generations of industrial marketing scholars
Keränen, Joona
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 127-128
Persistent link: https://www.econbiz.de/10011822585
Saved in:
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