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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Economic development"
~subject:"Social Web"
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Economic development
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Social web
94
B-to-B-Marketing
65
Business-to-business marketing
65
Internet marketing
57
Online-Marketing
57
Lieferantenmanagement
55
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55
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
457
Technological forecasting & social change : an international journal
257
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
193
International journal of internet marketing and advertising : IJIMA
153
Information systems research : ISR
148
NBER working paper series
142
Journal of management information systems : JMIS
124
Working paper / National Bureau of Economic Research, Inc.
117
Tourism management : research, policies, practice
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
NBER Working Paper
111
Springer eBook Collection
110
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
110
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Finance and development : a quarterly magazine of the IMF
102
CESifo working papers
96
Business horizons
91
International journal of business information systems : IJBIS
90
World Bank E-Library Archive
88
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
International journal of hospitality management
83
Journal of marketing communications
83
Management information systems : mis quarterly
78
Journal of internet commerce
76
Policy research working paper : WPS
75
Discussion paper / Centre for Economic Policy Research
74
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
The journal of brand management : an international journal
69
Cogent business & management
68
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Discussion papers / CEPR
67
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ECONIS (ZBW)
95
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1
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10
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95
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date (oldest first)
1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
3
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
6
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
7
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
8
The impact of digital tools on sales-marketing interactions and perceptions
Biemans, Wim G.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 395-407
Persistent link: https://www.econbiz.de/10014455124
Saved in:
9
A desire for success : exploring the roles of personal and job resources in determining the outcomes of salesperson social media use
Kalra, Ashish
;
Chaker, Nawar N.
;
Singh, Rakesh Kumar
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 202-214
Persistent link: https://www.econbiz.de/10014433586
Saved in:
10
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
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