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~isPartOf:"Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele"
~isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
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Internet marketing
B-to-B-Marketing
101
Business-to-business marketing
101
Lieferantenmanagement
77
Supplier relationship management
77
Relationship marketing
35
Beziehungsmarketing
34
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Electronic Commerce
15
Selling
15
Verkauf
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Consumer behaviour
13
Konsumentenverhalten
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Brand management
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Digital platform
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Digitale Plattform
11
Markenführung
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Social Web
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Social web
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B2B
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Brand image
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B2B marketing
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Business-to-business
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Digitalisierung
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Digitization
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Kundenwert
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Online-Marketing
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Belhadi, Amine
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Fuhrmann, Frank
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Mariadoss, Babu John
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Pomirleanu, Nadia
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Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
48
The journal of business & industrial marketing
15
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of business-to-business marketing
2
Journal of internet commerce
2
SpringerLink / Bücher
2
Brand the Future : systematische Markenentwicklung im B2B
1
Business Guides on the Go
1
Businesses
1
Cogent business & management
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
E-marketing ; Vol. 3
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International business review : the official journal of the European International Business Academy
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Internet Marketing Leitfaden Serie
1
Journal of Applied Leadership and Management
1
Journal of business logistics
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of family business management : JFBM
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of open innovation : technology, market, and complexity
1
Journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
7
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1
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
2
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
3
Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
141
(
2022
),
pp. 685-701
Persistent link: https://www.econbiz.de/10013168011
Saved in:
4
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
5
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
6
The social buyer : a framework for the dynamic role of social media in organizational buying
Gustafson, Brandon M.
;
Pomirleanu, Nadia
;
Mariadoss, …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 806-814
Persistent link: https://www.econbiz.de/10012494179
Saved in:
7
Digitale Strategie in der B2B-Kommunikation - ein Fallbeispiel : wie erfolgreich lassen sich Blockheizkraftwerke und Gasaggregate über Online-Kanäle verkaufen?
Fuhrmann, Frank
;
Kertesz, Aljoscha
- In:
Innovativer Einsatz digitaler Medien im Marketing : …
,
(pp. 111-124)
.
2019
Persistent link: https://www.econbiz.de/10012009464
Saved in:
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