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~isPartOf:"International Journal of Research in Business and Social Science : IJRBS"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Arora, Anshu"
~subject:"country-of-manufacture"
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International Journal of Research in Business and Social Science : IJRBS
Journal of international consumer marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
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