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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Vision : the journal of business perspective"
~subject:"Markenführung"
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Markenführung
Brand extension
7
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Dens, Nathalie
2
Pelsmacker, Patrick de
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International journal of advertising : the quarterly review of marketing communications
Vision : the journal of business perspective
The journal of product & brand management
16
Journal of business research : JBR
15
The journal of brand management : an international journal
14
European journal of marketing : EJM
8
Brand management ; Vol. 3
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of the Academy of Marketing Science
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international consumer marketing
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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International marketing review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of fashion marketing and management
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Journal of retailing
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Reihe: Marketing : MAR
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Research
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Sport management review
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SpringerLink / Bücher
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The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Business horizons
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European research on management and business economics
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Fashion branding and communication : core strategies of European luxury brands
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Gabler Edition Wissenschaft / Werbe- und Markenforschung
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Global business review
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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International journal of Indian culture and business management
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International journal of business and globalisation : IJBG
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International journal of business excellence
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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1
Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
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2
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
3
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
4
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
5
Consumer evaluation of brand extensions : an empirical assessment in the Indian context
Bapat, Dhananjay
;
Panwar, J. S.
- In:
Vision : the journal of business perspective
13
(
2009
)
2
,
pp. 47-52
Persistent link: https://www.econbiz.de/10003891635
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