//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Management"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Zeitschrift"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Management
USA
Print advertising
15
Printwerbung
15
Advertising effects
10
Werbewirkung
10
Advertising
5
United States
4
Werbung
4
Advertising planning
2
Bibliometrics
2
Bibliometrie
2
China
2
Comparison
2
Consumer behaviour
2
Japan
2
Konsumentenverhalten
2
Language
2
Sprache
2
Vergleich
2
Werbeplanung
2
print advertising
2
Anthropomorphism
1
Athletes
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Creativity
1
France
1
Frankreich
1
Frauen
1
Gender
1
Geschlecht
1
Großbritannien
1
Hispanic
1
Hispanics
1
Hispano-Amerikaner
1
Homosexuality
1
Homosexualität
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Belch, George E.
1
Belch, Michael A.
1
Bu, Kyunghee
1
Kim, Donghoon
1
Laroche, Michel
1
Lee, Seung-yon
1
Mueller, Barbara
1
Nepomuceno, Marcelo Vinhal
1
Okazaki, Shintaro
1
Richard, Marie-Odile
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
The journal of media economics
13
Working paper / National Bureau of Economic Research, Inc.
12
JMM : the international journal on media management
9
Journal of advertising : official publication of the American Academy of Advertising
9
Economic inquiry : journal of the Western Economic Association International
7
The journal of economic perspectives : EP ; a journal of the American Economic Association
7
International journal of hospitality management
6
Journal of advertising research
6
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
6
Brookings papers on economic activity : BPEA
5
Journal of current issues and research in advertising : JCIRA
4
Legal and business aspects of the magazine industry 1984
4
The review of economics and statistics
4
Academy of Management journal : AMJ
3
Journal of accounting education
3
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER working paper series
3
Organization : the critical journal of organization, theory and society
3
Ross School of Business working paper series
3
The American journal of economics and sociology
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
British journal of management : BJM
2
Discussion paper
2
Discussion paper / Centre for Economic Policy Research
2
Europäische Hochschulschriften / 5
2
History of political economy
2
Hochschulschriften zur Betriebswirtschaftslehre
2
Information economics and policy : IEP
2
Journal of business ethics : JOBE
2
Journal of economic behavior & organization : JEBO
2
Journal of fashion marketing and management
2
Journal of management : JOM
2
Journal of management studies : JMS
2
Journal of marketing research : JMR
2
Journal of real estate literature : a publication of the American Real Estate Society
2
Journal of revenue and pricing management
2
Journal of the Academy of Marketing Science
2
Management research review
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
2
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
Saved in:
3
Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee
;
Kim, Donghoon
;
Lee, Seung-yon
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
Saved in:
4
Evolution in the usage of localised appeals in Japanese and American print advertising
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10003792529
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->