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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenimage"
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Markenimage
Social Web
539
Social web
539
Consumer behaviour
382
Konsumentenverhalten
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Internet marketing
279
Online-Marketing
279
Welt
208
World
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147
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
The journal of brand management : an international journal
49
The journal of product & brand management
47
Journal of retailing and consumer services
42
International journal of internet marketing and advertising : IJIMA
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Tourism management : research, policies, practice
19
Journal of promotion management : innovations in planning and applied research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of travel and tourism marketing
14
Tourism management perspectives : TMP
14
Asia Pacific journal of marketing and logistics
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Marketing intelligence & planning
13
Psychology & marketing
12
Cogent business & management
11
International journal of sport management and marketing : IJSMM
11
Journal of strategic marketing
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of internet commerce
9
Journal of marketing management : MM
9
Journal of promotion management : JPM
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
European Sport management quarterly : ESMQ
8
European journal of marketing : EJM
8
International journal of hospitality management
8
Journal of fashion marketing and management
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Technological forecasting & social change : an international journal
8
Business horizons
7
International journal of technology marketing : IJTMkt
7
Journal of electronic commerce research : JECR
7
Journal of international marketing
7
Journal of marketing
7
Tourism analysis : an interdisciplinary tourism & hospitality journal
7
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ECONIS (ZBW)
95
Showing
1
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10
of
95
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date (oldest first)
1
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
2
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
3
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
4
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
5
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
6
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
7
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
8
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
9
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
10
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
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