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~isPartOf:"International journal of business excellence"
~person:"Ahmad, F."
~person:"Rajagopal"
~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
5
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5
Mexico
3
Mexiko
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Brand image
2
Brand management
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2
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2
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Ahmad, F.
Rajagopal
Wiedmann, Klaus-Peter
Anand, S. Joseph Jeya
2
Harikrishnan, K.
2
Hemalatha, M.
2
Mukherjee, Srabanti
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Reyes-Mercado, Pável
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Sivakumar, V. J.
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International journal of business excellence
Schriftenreihe Marketing, Management
18
International journal of business innovation and research
7
Journal of business research : JBR
6
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
International journal of business competition and growth : IJBCG
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Psychology & marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of customer behaviour
2
Journal of marketing communications
2
Journal of transnational management : the official journal of the International Management Development Association
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Microeconomics
2
Premier reference source
2
Schriftenreihe Marketing Management
2
Springer eBook Collection
2
SpringerLink / Bücher
2
The journal of product & brand management
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dexterity in global business : a cross-dimensional analysis
1
Ganzheitliches Marketing und Management
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
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1
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
Saved in:
3
Service quality gap approach : a case of Indian customer's satisfaction of private banks
Ali, Sadia Samar
;
Kaur, R.
;
Pande, Maj J. C.
;
Ahmad, F.
- In:
International journal of business excellence
7
(
2014
)
4
,
pp. 429-453
Persistent link: https://www.econbiz.de/10011296478
Saved in:
4
Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
7
(
2014
)
5
,
pp. 577-600
Persistent link: https://www.econbiz.de/10011297101
Saved in:
5
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
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